Mobile phone providers estimated market share in New Zealand 2021

In 2021, the estimated market share of the mobile phone provider Spark in New Zealand was 41 percent. In this year, Vodafone around 38 percent of the market share.

New Zealand’s telco market

New Zealand is home to one of the most developed, stable, and competitive telecommunication markets in the world, with Spark and Vodafone accounting for two of the main three network providers across the country. The strong economic foundation of the market led to an expansion of the mobile user base and a subsequent growth in smartphone penetration, in-line with advances in telecommunication technology. The country also boasts a nationwide full-fibre wholesale broadband network.

The revenue model

The industry witnessed an era of prominence in users opting for pre-paid plans during the early 2000’s. However, the current demographic preference is gradually moving towards post-paid connections, with the share of pre-paid mobile phone connections declining. As the current flag holders of the market, Spark New Zealand Limited obtained most of their revenue through mobile subscriptions. This revenue came from data plans which were among the most expensive in terms of rates per gigabyte of data in the Asia Pacific region. The country is estimated to have one of the lowest download volumes of data, and competitively priced data plans are currently the sole enticing feature for network operators.